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Life often happens indoors, which can impact health and creativity. As a creator brand in the outdoor sector, we believe in the power of nature. With adidas TERREX and Five Ten – 50 years of technology – you can conquer both city and nature without compromising on style or performance. Sport changes lives.

Sölden is a legendary winter sports destination, a World Cup venue, and a European ski and snowboard hub. With three peaks over 3,000 meters, two glacier ski areas, and 144 kilometers of slopes, it offers perfect conditions. The Sölden cable cars take you from the valley to the Alps, even in summer – up close and impressive.

Since 1492, the Salzburg private brewery has stood for tradition and innovative brewing craftsmanship. With refreshing beer specialties and the finest spring water from the Untersberg, it has grown into Austria’s leading beer brand. The "beer with the red staircase" is a symbol of exceptional brewing artistry, combining quality with centuries of expertise.

The Ötztal, stretching 67 kilometers, is the longest Alpine valley in Tyrol and home to eight Ötztal villages, numerous ski resorts, and Austria’s largest glacier ski area. In summer, it transforms into a unique haven for hiking, biking, and outdoor adventures.

GoPro is more than just a brand – it's a lifestyle for those who live outdoors. With GoPro action cameras, you can capture and share your best moments. Whether it's rafting, mountain biking, or playing with the kids, GoPro makes it easy to preserve your adventures forever.

Imst and its neighboring towns combine natural beauty, a sporty atmosphere, warm hospitality, and culinary experiences against the picturesque backdrop of the Alps.